While verticals and brands vary, upward of 20% of traffic to many websites now arrives via shared link, and this traffic is growing and valuable. Indeed, the shared link is emerging as the essential unit of measure, the increasingly relevant currency.

The shared link story gets even more interesting when you factor in conversion-rate differentials. As it turns out (according to multiple studies by Razorfish, DM News, and Meteor Solutions, among others) site visitors arriving via shared links have a conversion rate two to four times other traffic sources (where “conversion” is whatever action the site owner decides, be it a purchase, download, registration, other).

If you can break down the barriers between networks its possible to see what everyone in your social network is up to in one convenient location – or at least bridge the gap between networks. Guess who wants to do this the most: Google, Bing and what’s left of Yahoo. Search Engines have deals in place to index Twitter and Facebook, and are already experimenting with incorporating “Social Search” results from people or businesses within your Social Graph into normal search engine results.

Social Based Networks

Primary Networks

Primary networks are the networks where you primarily build friends, contacts and followers.

• Business Development - business development relationships.
• Evangelist relationships - These are relationships with people that will spread (syndicate) your messages. For example, when you post new content to your blog your 'evangelist' friends will bookmark, share, link to your content, etc. This activity spreads your reach through the action of others. This is also an element of crowdsourcing where 'the crowd' (your evangelists) does the work for you.
• Communicators - These people stay in contact with you constantly with questions, comments, advice.
• Followers - These people are the quiet ones in your audience. They don't evangelize, they don't communicate, they just listen. You will have far more followers in social media as you will discover.

Secondary Networks

Secondary networks are networks that you use to support your primary networks.  Using YouTube to host videos that you display to your Primary networks is an example.

Social Graph Metrics: Strategies

Announce all new articles to your personal Networks

Eg: FaceBook - PR15

      LinkedIn - PR115