SEO Web Design-on-page-optimization

On-Page Optimization

Keywords

You could use the tools provided below to include certain keywords in your articles. Write your article and then use your article to derive certain keywords that are relevant to that page. Think about alternative keywords that people could be searching for to find your site. Altering versions of your keywords will help you capture hidden search engine traffic and will also aid the search engines in correctly categorizing your traffic.

MetaTags

A Meta Tag is a Tag in your Website Design Code, which holds certain information. This information is read by the Search Engine's Spider in order to rank your content. So you've researched which keywords you want to target, but just putting the keywords in your <title> and <h1> tags is not enough. If you stop there, you're not going to be able to cover all the bases or pull in as much search traffic as you could.

Title Tag

<title>On-Page Optimization</title>

67 Characters or Less (about 8 words)

Unique (not the same or similar to any other Title on your site)

Will appear on search page so it must be compelling enough to "Sell the Click"

Keywords Meta Tag

<meta name="keywords" content="metatags,keywords,description,definition">

The contents of a keyword meta tag should be a comma separated list of relevant words for the search engines to index your page. These words should reflect your site's most important theme. Be careful not to repeat the same keyword too often - 3 occurrences is a safe benchmark and this includes word variations. Some engines perceive heavy repetition to be "spamming the index".

Google completely ignores this tag because it has been the focus of keyword stuffing and spam for so many years. You should still use this tag because Yahoo! and MSN still use it. Enter between 5 - 10 keywords in this tag. Never place keywords in this tag that do not appear within the content of the page. Place your most important keywords here.

Description Meta Tag

<meta name="description" content="A human readable description of your site. This will appear in the search engine results query">

On the technical side of the equation you want your description tag to be 150 characters or less (about 25 words) so that it does not get cut off. Anything more than 150 characters and the search engines will chop off your description and leave the human reader with an incomplete thought.

You also want to include your main keyword/phrase within the description tag or the search engines (namely Google) will not use your description. In this case they will use a snippet of text from your page that DOES include the main keyword/phrase instead. This could be disastrious to your click through rate. Don't let the search engines control your description; take care to write a compelling description (150 characters or less) that includes your main keyword/phrase.

You also need to ensure that your description tag is unique from any other description tag on your blog/site. At the time of this writing, Google mainly determines duplicate content by the existence of duplicate Title and Description tags.

Content-Type Meta Tag

<meta http-equiv="Content-Type" content="text/html; charset=charset=iso-8859-5">

This Meta tag is usually automatically generated by your web development software package.

Robots Meta Tag

<meta name="robots" content="all">

noindex = Tells search engine not to index this page.
nofollow = Tells search engine not to follow links on this page.
all = Index and Follow
none = Don't Index and Don't Follow

This tag is meant to help webmasters who cannot control the robots.txt file at their sites, or as an additional tool for those that do.

Note: as mentioned in a previous article, if you are using a robots.txt file, please ensure that it is not empty.

On-Page Optimization: Strategies

Once you've created a niche website with good content for your niche, you can with serious SEO work here.

Use the tools below to derive about eight keywords per page.

Article Keyword Density

How many times is your keyword mentioned on your site? If it's too much, you'll look like a spammer; if it's too little, you won't look like a relevant match and the search engines won't consider your site.

Keywords in Article Title

Add a word or two into the Title but be sure to keep the title very short yet clear. The article title should be the only <h1> level heading.

Keywords in the URL and Page Title Bar

Put keywords in the URL and also the page title bar. You'll need to know some HTML and have access to the web server to do this.

Keywords in the Meta Tag

DO NOT stuff keywords into the page's meta tag. This sort of abuse is bad all day long and will earn your site bad page ranking. DO choose about 5-10 words to use as keywords..

Keywords in Image Tags

When you add an image to your content, try to give it a three-five word title/description and use a keyword if it makes sense. Think of an image title that will make sense to someone viewing the page when there are not pictures showing.

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