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Link popularity (Link Juice) is referred to as the process of enhancing the popularity of a web-page by gaining inbound links from other domains, to increase search engine ranking of a web-page.  Link building, apart from increasing the ranking of a web-page on search engine key word search, also helps increase the PR (Google Page Rank) of a page.

Multiple sites on the same server linking to each other

Multiple domains hosted on the same server indicate to the search engines that they might belong to the same company.  Similarly, links from multiple domains hosted with the same provider indicate artificial link building with the aim of influencing search results.  Although it is acceptable, but too much of it can have a negative effect on your ranking.

Link Popularity: Strategies

ReTweets - The process of your link being forwarded by one of your Twitter followers.

        RT: @originalPoster The 5 Best Blog Tips http://is.gd/56f – great tips

Blog Commenting Campaign

        Promoting your site whilst posting comments in Blogs

Boomarking Campiagn

        Adding your links on Bookmarking Sites

Article Content Campaign

        Write unique Articles with links to your site and publish them to popular sites

The Best Spinner - Easily spin existing Articles to creating new Articles for submission

1] Copy article into "The Best Spinner"

3] Click the light bulb – Choose Phrases and Words, 3 Synonyms, Every other Word.

4] Under Spun Article – Click new spin….wait….Voila !

• Sites with Similar Content: Contact similar sites and ask if they would be willing to exchange links with you.  You could offer to add a link to them in return.
• Internal Links: One way is to link from the home page to all sub pages, so that a search engine can find all your content.
• High Page Rank Inbound Links: Getting links from other web sites, particularly sites with high PageRank.
• One Way Inbound Links: One way links often count for more than reciprocal links.
• Major Directories:  Should be listed in most of the major directories such as Yahoo! or the Open Directory Project.

Warning:

• The webmaster should not participate in link exchange programs, as search engines will ban sites which participates in such programs.
• The webmaster should only link to sites that he/she can trust, i.e. sites that do not use "spammy techniques".