My CartAnchor Text of External Links
The anchor text of external links matters because this is Google’s way of finding out what your page is about according to other people, not just you. In a normal website, anchor text is usually used to indicate the subject matter of the page that it links to. Anchor text can significantly improve your page relevance. Optimized Anchor text can boost your site ranking and targeted search engine traffic.
The words Web Design here is called anchor text, these words describe the page that it links to. It is a link which if clicked would take one to another website (external). This link, if place on another website pointing here as is, would qualify as an external link to this website. Therefore the text "Web Design" would have a positive effect on this site for the keywords "Web Design" with the Search Engines.
Anchor Text of External Links: Strategies
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Use keywords in anchor text of internal links.
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Use keywords in anchor text of external links.
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Try not to use words like “Go here”, “Click Here” etc… If you use these keywords the robots will not recognize what the links are about.
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Build anchor text using keywords with high search volume to get the chance to drive more visitors to your site.
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The anchor text tag must be keywords that related to your website content.
Anchor Text of External Links: Tools
There are many freely available plugins for your CMS System, which would allow you to automate this the internal linking process for specific anchor text keywords. Do a search and you will find it.
