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With Joomla + The purchase of some tools SEO can be easy.  This is a simple SEO workflow that will give you a good chance at being on top.

SH404SEF

Prefix Titles + Insert Category Alias

Insert Home Page MetaTags

URL Optimization and Translation [Click Go]

Website Security [Click Go]

Google Analytics Integration [Just Activate]

301 Redirects [Requires live_site variable]

Custom 404 Pages

Google Insights Advanced Keyword Research Tool

Choose 8 Keywords per Page to add to Keyword Meta Tags

iJoomlaSEO Tool

Keyword Bolding

Keyword Tag Creation

Description Tag Auto Creation for Article Items

Keyword Rank Tracking for Article Items

Places Keywords in Image Alt [One image per page]

RSSeo

Initialize Crawler

Create Site Map

Web Page Analyzer [Inconsistent]

Internal Keyword Linker - Keyword Rank checker

Site + Competitor Rank Tracking

Joomulous Module

External Linking to your other sites

ITPFloatingShare Plugin

Social Media Sharing

Breadcrumbs Plus Module

Good for showing google the structure of your site

Auto Backlinks Component

See Backlinks

Webmaster Tool Plugin

Sitemap Verification for Google, Bing, Yahoo, Alexa

Submit the SiteMap to Major Search Engines

Google       http://webmaster.google.com

Yahoo        https://siteexplorer.search.yahoo.com/mysites?ei=UTF-8

MSN/Bing   http://www.bing.com/webmaster

Alexa         http://www.alexa.com/siteowners/claim

Manual Rank Measurement

Here is a brief list of the "backlink" checking search commands to find inbound links to a particular domain. Try the commands out on each search engines and observe the results and more importantly the differences.  Entering the domain name with the "www" prefix or without it could have big difference in the number of backlinks reported.

CHECK YOUR GOOGLE PAGE RANK